A Marketing Consultant is an advisor who creates and implements marketing strategies.
Some of their most influential tasks are helping to monitor results and tweak campaigns with a mindset to ensure the best results out of the marketing efforts.
Business has only two functions — marketing and innovation.
Marketing advisory
Market research
This research helps to identify and analyze the needs of the market, the market size and the competition. Several techniques are used, such as focus groups, in-depth interviews, ethnography, quantitative techniques such as customer surveys, and analysis of secondary data.
Marketing strategy
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the company provides.
- Branding
- Marketing funnels
- Search engine optimization (SEO)
- Social media strategy
- Cross-platform digital advertising
- Marketing automation solutions
- Lead nurturing
- Analytics and reporting
Branding often takes the form of a recognizable symbol that consumers easily identify, such as a logo. Still, it goes much further, and we will take care of all its hidden aspects for your business.
A marketing funnel describes your customer’s
journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. … By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.
SEO is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. It’s the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
A cross-channel advertising platform allows brands to manage ads across multiple channels, enabling them to diversify their digital advertising strategies via a single platform. A cross-platform advertising strategy is the solution you’re looking for to turn a lead into a customer, and using ads to retarget the customer after their purchase can turn them into a repeat customer.
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and other platforms.
Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their buying journeys. By lead nurturing we mean how to simply develop relationships with leads and nurturing them through the buying process.
Analytics is the process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance.
Performance Analytics enables you to track and aggregate data over time, such as to measure how many tickets are resolved each week per assignment group.
Reporting can be described as the process of organizing data into informational summaries in order to monitor how different areas of a business are performing.
Reporting enables you to create and distribute reports that show the current state of instance data, such as how many open incidents of each priority there are.