Business has only two functions — marketing and innovation.
A Marketing Consultant is an advisor who creates and implements marketing strategies.
Some of their most influential tasks are helping to monitor results and tweak campaigns with a mindset to ensure the best results out of the marketing efforts.
This research helps to identify and analyze the needs of the market, the market size and the competition. Several techniques are used, such as focus groups, in-depth interviews, ethnography, quantitative techniques such as customer surveys, and analysis of secondary data.
It is a systematic and objective assessment of an ongoing or completed project. The aim is to determine the relevance and level of achievement of project objectives, development effectiveness, efficiency, impact and sustainability.
Here, we are talking about an iterative process in which many models are derived, tested and built upon until a model fitting the desired criteria is built. Thus, subsequent modelling work may need to begin the search at the same place as the original model building began, rather than where it finished.
The market assessment is a detailed and objective evaluation of the potential of a new product, new business idea or new investment. It is a comprehensive analysis of environmental forces, market trends, entry barriers, competition, risks, opportunities, and resources and constraints.
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement.
Industry trends are patterns or trends that occur within a specific industry. These trends may relate to pricing, cost, consumer purchasing, marketing, manufacturing, sales methodology or any number of other areas. Therefore, analysis of industry trends can be precious to manufacturers and retailers.
Forecasting is a technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trends. For example, we utilize forecasting to determine how to allocate our budgets or plan for anticipated expenses for an upcoming period.
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the company provides.
- Marketing funnels
- Search engine optimization (SEO)
- Social media strategy
- Cross-platform digital advertising
- Marketing automation solutions
- Lead nurturing
- Analytics and reporting
Branding often takes the form of a recognizable symbol that consumers easily identify, such as a logo. Still, it goes much further, and we will take care of all its hidden aspects for your business.
A marketing funnel describes your customer’s
journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. … By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.
SEO is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. It’s the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
A social media strategy defines how an organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this.
A cross-channel advertising platform allows brands to manage ads across multiple channels, enabling them to diversify their digital advertising strategies via a single platform. A cross-platform advertising strategy is the solution you’re looking for to turn a lead into a customer, and using ads to retarget the customer after their purchase can turn them into a repeat customer.
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and other platforms.
Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their buying journeys. By lead nurturing we mean how to simply develop relationships with leads and nurturing them through the buying process.
Analytics is the process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance.
Performance Analytics enables you to track and aggregate data over time, such as to measure how many tickets are resolved each week per assignment group.
Reporting can be described as the process of organizing data into informational summaries in order to monitor how different areas of a business are performing.
Reporting enables you to create and distribute reports that show the current state of instance data, such as how many open incidents of each priority there are.
A marketing plan is a comprehensive document that outlines a company’s overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and use a combination of resources to achieve business objectives including sales targets or customer acquisition.